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Centre Balears Europa

Centre Balears Europa

Webinar on digital tourism: Thinking mobile

Science and technology, Transport and travel, Business, Others, European Commission /

Mobile is already part of and will increasingly dominate every aspect of travel. The very nature of being connected 24-hours-a-day, 7-days-a-week is a game changer for the tourism industry, even more so than the rise of social media. Smartphones are seen as an essential travel companion for today’s youth and are being used at every stage in the visitor cycle.
 
This webinar will explain how mobile is impacting decisions and opinions at every point in the buying cycle and highlight quick-wins, strategic approaches and new opportunities. The information will be practical and educational and will show how to begin planning for and thinking about mobile.

For more information:
http://europa.eu/newsroom/calendar/events/2015/04/01_mobile_webinar_en.htm
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